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EXPO offers opportunities for new leads, plenty of prospects.

Publication: Mississippi Business Journal
Publication Date: 19-JAN-04 		Format: Online - approximately 1104 words
Delivery: Immediate Online Access
Full Article Title: EXPO offers opportunities for new leads, plenty of prospects.(EXPO 2004)

Article Excerpt
Exhibitors at events such as the Mississippi Business and Technology EXPO can get more mileage out of their investment by setting clear goals and personal standards for their participation in the trade show.

"Some companies have very specific services and products to present." said Robbie L. Bell. special events director for the Mississippi Business Journal. "Others, such as financial institutions or medical facilities, have an enormous range of services. Each exhibitor needs to interview attendees briefly to determine why they have come to EXPO and what they might gain by doing business with that exhibitor. This is a good aid in establishing a working relationship that might evolve into solid benefits for both the exhibitor and attendee."

Bell said each person who works a trade show should have personal standards. in addition to those set by the company.

"I've been impressed most by the way people dress to man their booths," Bell said. "The first goal should be to present a professional image. The...

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