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Article Excerpt
In the early years of a business expo or trade show, it can be a chancy proposition for a company to dedicate staff time, money and resources without knowing the show has a successful track record.
The experience could be a great success. Or a big dud.
When James Watts, owner of Watts Line Specialty Company, launched the first Mississippi Business EXPO in 1983, he felt the event would meet a pent-up demand for business-to-business interactions. Watts, Joe Dove, then publisher of the Mississippi Business Journal and Betty Pool attended a business expo in Baton Rouge, La., in 1982. They liked what they saw, and felt a similar event would go over well in Jackson.
"We felt the show had merit," Watts said. "And after we did it in 1983, there was no question that it was going to be an annual event. Not that we had fantastic attendance or participation, because we didn't. But everyone was very pleased about it, and...
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