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...time.)
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The Olive Garden folks have studied seasonal angle to best understand if diners are more interested in slushy-fruity drinks during summer, and richer, more filling ice cream-based drinks in winter. Michelle Kern, manager of beverage development and education for the 534-restaurant group, notes that while that may be a logical assumption, instead, Olive Garden customers are consistently choosing from the whole spectrum throughout the year, so managers don't really need to shift their menu to accommodate seasonal swings.
"Most people come to Olive Garden to escape, to relax," explains Kern. "They want something special and unique, drinks that are somewhat more involved." These are the kind of drinks customers are less likely to prepare for themselves at home. Blender drinks fill that bill with style, and clearly are fulfilling customer expectations with such high sales volumes.
While not a blender drink per se, the Olive Garden granitas--a signature presentation of blended spirits served in a Martini glass lined with crushed ice--are a top-seller. The two house specialties, which debuted last...
NOTE: All illustrations and photos
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