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Cost per acquisition email policy is intrusive due to poor targeting: email marketing based on cost per acquisition goes against the grain of best practice by failing to provide e-data with the required financial 'room to breathe'.

Publication: Precision Marketing
Publication Date: 11-JUN-04 		Format: Online - approximately 315 words
Delivery: Immediate Online Access
Full Article Title: Cost per acquisition email policy is intrusive due to poor targeting: email marketing based on cost per acquisition goes against the grain of best practice by failing to provide e-data with the required financial 'room to breathe'.(comment)(Brief Article)

Article Excerpt
Once again the digital world seems intent on following a blinkered, and somewhat dangerous, strategy by adopting a 'cost per acquisition' (CPA) pricing policy for email marketing.

Right now, a significant proportion of list owners are readily selling data in this way to secure short-term revenue--but at what price?...

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