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Scottish Rugby draws crowd for Under-21s.

Publication: Precision Marketing
Publication Date: 11-JUN-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Scottish Rugby draws crowd for Under-21s.(news)(Brief Article)

Article Excerpt
Scottish Rugby is kicking off a marketing blitz to promote the Under-21 World Championship beginning this week.

The drive will see the tournament host use a range of direct media to target 2 million people, while injecting cash into Scotland's tourist industry.

More than 700,000 consumers have been sent...

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