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HMV rethinks online ploy to bolster sales.

Publication: Precision Marketing
Publication Date: 11-JUN-04
Format: Online - approximately 146 words
Delivery: Immediate Online Access
Full Article Title: HMV rethinks online ploy to bolster sales.(news)(Brief Article)

Article Excerpt
HMV is putting its online marketing under scrutiny in a bid to boost e-commerce.

The retailer is implementing WebTrends' On Demand package to measure and analyse online sales and marketing initiatives. It then aims to increase the effectiveness of content and navigation to drive on- and offline sales.

HMV...

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