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Metrics.(Illustration)

Publication: EContent
Publication Date: 01-JUL-05
Format: Online - approximately 377 words
Delivery: Immediate Online Access

Article Excerpt
What action have you taken as a result



of reading an ad in [a] digital publication? Net action taken as a result of reading pub 91.9% Looked at vendor's web site 73.5% Forwarded info about vendor to colleague 36.5% ad...

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... Recommended product/service 23.6% Forwarded to colleague 22.2% Contacted vendor for more information...

NOTE: All illustrations and photos have been removed from this article.



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