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PROFILE - KIM HOLLAMBY: Admiral of the fleet.

Publication: New Media Age
Publication Date: 04-AUG-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: PROFILE - KIM HOLLAMBY: Admiral of the fleet.(Biography)

Article Excerpt
Having worked in almost every aspect of specialist publishing, Kim Hollamby of IPC knows his subject inside out. Nic Howell learns how the Web is central to his plans

IPC Media's Kim Hollamby knows he has a challenge ahead of him. As newly appointed head of electronic media for Country and Leisure Media (CALM), IPC's specialist consumer publishing division, he wants to usher in a more joined-up approach to new media across IPC CALM's 50 brands, while accommodating their fierce sense of identity.

He believes that now is the right time to be sharing lessons across the division. Yet having worked in specialist consumer publishing for most of his career, he appreciates how dedicated editors are to their niche audiences. "What we have to achieve is the kind of nirvana of as much autonomy as possible for the brands so that they can relate to their audiences, but they get the benefit of this shared learning," he explains.

The timing and scope of Hollamby's new role mark a...

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