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Wrapping up wrap years, Tacone to rely on cone: fast-casual eatery to offer broader menu, including grilled lobster sandwiches.

Publication: San Diego Business Journal
Publication Date: 27-JUN-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Wrapping up wrap years, Tacone to rely on cone: fast-casual eatery to offer broader menu, including grilled lobster sandwiches.(Restaurants)(Flavor Firm)

Article Excerpt
The first Tacone opened in Westfield Shoppingtown Century City nine years ago with more fanfare than most mall eateries--the novelty of its signature "taco in a cone" even attracted the attention of the Food Network.

But somewhere along the way, the cone-shaped taco crumbled under the weight of its ingredients. Founders Craig Albert and Michael Bernstein tried replacing Tacones with wraps, but that didn't work out. So they've come up with a smaller Tacone that will be served again later this year.

"We realized that wraps were not a concept in and of themselves," said Albert, the chief executive...

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