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Virgin Entertainment Group Announces Project 2050 as Its New Agency of Record.

Publication: PR Newswire
Publication Date: 01-AUG-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Lifestyle Marketing and Strategy Shop to Develop Brand Position as Virgin Megastore Chain Enhances New York City and Los Angeles Flagship Offerings

LOS ANGELES, Aug. 1 /PRNewswire/ -- Virgin Entertainment Group, North America, the world's premier music and entertainment retailer, is pleased to announce it has retained the services of Project 2050 as its new Agency of Record for strategic marketing and creative services for the North American chain of Virgin Megastores. The agency will initially be tasked with developing campaigns for the opening of the new Hollywood & Highland Virgin Megastore in Los Angeles and the refurbishment of its East coast flagship location in Times Square this fall. Virgin Entertainment Group has also re-signed...

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