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With-it packaging.

Publication: The Shopper Report
Publication Date: 01-OCT-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: With-it packaging.(Brief Article)

Article Excerpt
The Target mailing isn't just about the size of course. It's the design coolness, lifestyle fit, and a demonstration of good taste. "With-it" consumers go for "with-it" packaging like they go for "with-it" fashion. Target is showcasing the Method package in much the same way they showcase Isaac Mizrahi...

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