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Misleading ads & street teams.

Publication: The Shopper Report
Publication Date: 01-OCT-04 		Format: Online - approximately 386 words
Delivery: Immediate Online Access

Article Excerpt
Relentless bombardment combined with the widely-held perception that many (some say most) ads and commercials are misleading, make packaging and other marketing factors such as super-convenient (e.g., effortless) availability more important. "What they say in the ads has little to do with what's in the product or how it really works." Longer clusters of commercials contribute to...

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More articles from The Shopper Report
With-it packaging.(Brief Article), October 01, 2004
Who sells what adds to shopping difficulty.(Brief Article), October 01, 2004
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