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Seeking sex celebrity; Public but profitless, therapist craves exposure.

Publication: Crain's Chicago Business
Publication Date: 04-JUL-05
Format: Online - approximately 567 words
Delivery: Immediate Online Access
Full Article Title: Seeking sex celebrity; Public but profitless, therapist craves exposure.(Berman Center Inc)(Laura Berman)

Article Excerpt
Byline: JEREMY MULLMAN

Sex therapist Laura Berman hopes ramping up her celebrity wattage will reverse the fortunes of her money-losing sexual health spa.

Ms. Berman, who dispenses sex tips in newspaper columns and on network television, aims to become the Martha Stewart of sex therapy. She took a step in that direction last month by taking her company public. But Berman Center Inc.'s filings with the U.S. Securities and Exchange Commission show that treating sexual dysfunction in women is not yet as lucrative as...

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