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Article Excerpt
M2 PRESSWIRE-30 June 2004-MAD Productions: Hope & glory takes time out to make a success of online business; MAD Productions` consultative approach to developing online business reaps unexpected early rewards for UK"underground" clothing retailer(C)1994-2004 M2 COMMUNICATIONS LTD
RDATE:06302004
MAD Productions, the multimedia & online business specialist, today announces that it implemented the Internet business strategy for clothing retailer, Hope & Glory, that saw the company launch its web site and online store www.hopeandglory.co.uk in May 2004. After nearly 12 months of careful planning and development, Hope & Glory`s Internet strategy is expected to play a pivotal role in translating the company`s "underground" values and status to the international stage. In addition to kick-starting online sales to consumers, one of the early unexpected rewards from the introduction of the web site and online store is that Hope & Glory`s wholesalers are now taking advantage of it to check out products and to place orders.
Hope & Glory was established in 1989, and has three high-street outlets in and around London: Covent Garden, Liverpool Streetand Bluewater. The company sells a wide variety of own brand men`s clothing including jackets, knitwear, casual tops, shirts, trousers, suits and accessories, and includes the Legless Horse brand created for active wear. Overall, Hope & Glory has established itself as a brand that has an under-stated low-key persona and is known for its cutting-edge designs and extensive detailing. Hope & Glory`s ethos is to supply clothing that is at the forefront of design without the wearer ever feeling out of place, and MAD Productions worked closely with Hope...
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