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Big O newcomer eyes growing franchisees.(Big O Tires Inc. (Englewood, Colorado) appointed Peter Hultgren)

Publication: Tire Business
Publication Date: 04-JUL-05 		Format: Online - approximately 887 words
Delivery: Immediate Online Access

Article Excerpt
Byline: Vera Fedchenko

Big O Tires Inc. has hired a former Arby's L.L.C. franchise executive to help the dealership expand its franchise business and market share.

Peter Hultgren was named senior vice president, strategic business development, effective June 20. He is a 23-year veteran of the franchise industry who has worked for ComputerLand Corp., MicroAge Inc., Round Table Pizza and most recently as vice president of franchise sales with Arby's. He is responsible for business development and strategy and franchise sales. He told Tire Business that much of his strategy centers on recruiting new franchisees and helping current Big O franchisees open and operate multiple stores.

"There are independent tire retailers and auto care providers that are committed to the business, committed to the industry but could benefit significantly by affiliating and...

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