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Song pumps up the volume with launch of Song Records; Innovative brand venture to make available wide array of artists, music and genres and broaden the musical entertainment experience for customers in unique ways; Venture will leverage low-fare air services industry-leading technology to showcase diverse group of talented artists.

Publication: M2 Presswire
Publication Date: 07-JUL-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-7 July 2005-Delta-Air: Song pumps up the volume with launch of Song Records; Innovative brand venture to make available wide array of artists, music and genres and broaden the musical entertainment experience for customers in unique ways; Venture will leverage low-fare air services industry-leading technology to showcase diverse group of talented artists(C)1994-2005 M2 COMMUNICATIONS LTD

RDATE:06072005

Atlanta: Song, Delta Air Lines low-fare, high-style air service, has announced the launch of Song Records, an innovative brand venture created to celebrate great music and provide a unique platform for showcasing a diverse collection of recording artists. The venture is a collaborative effort involving a variety of partners, including: Song; Creative Branding Group, a premiere entertainment strategic ventures company; Gary Stiffelman, a high profile music attorney; Artemis Records, Song Records primary music label partner; and Interscope Records, an additional label partner.

Song Records is entirely about creating an atmosphere that honors music and allows each...

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