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Optima finds aftermarket road leads to designers, OEM status.

Publication: B to B
Publication Date: 27-JUN-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Optima finds aftermarket road leads to designers, OEM status.(Automotive)(Johnson Controls Battery Group Inc.)(Original equipment manufacturers)

Article Excerpt
Byline: Roger Slavens

Sometimes to get the attention of car manufacturers and become an original equipment manufacturer, you have to do an end-around.

"Doing well in the automotive aftermarket is a great opportunity for component manufacturers to get their foot in the door with the major carmakers," said Steve Scharnhorst, general manager of Optima Batteries, a division of Johnson Controls Battery Group. "It creates industry buzz and demand from car enthusiasts, two things which...

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