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Volcom's 'Wooly': mixing tequila with Wall Street; surfwear maker that started with $5,000 in cash eyes an $86m initial public offering.

Publication: San Diego Business Journal
Publication Date: 30-MAY-05 		Format: Online - approximately 1199 words
Delivery: Immediate Online Access
Full Article Title: Volcom's 'Wooly': mixing tequila with Wall Street; surfwear maker that started with $5,000 in cash eyes an $86m initial public offering.(Apparel)(Richard "Wooly" Woolcott)

Article Excerpt
He's a master at stirring things up.

Richard "Wooly" Woolcott, co-founder and chief executive apparel maker of Volcom Inc., has made a career of causing chaos through the company's rebellious motto and off-the wall marketing.

Now he's really shaken things up--only this time by going the way of the establishment.

The Costa Mesa-based company's planned $86 million initial public offering has surprised some while others scramble to get a piece of the action.

"I've never had so many people call me and see if I could get them stock," said Dave Hollander, the president of Becker Surfboards, which has stores in Corona del Mar and Huntington Beach. "No one knows what it's priced at or even if it's a good deal. This whole industry is going, 'You've got to get a piece of this thing.' They're hot."

Woolcott's going the way of his surf buddy Bob McKnight, the chief executive of Huntington Beach-based Quiksilver Inc., the biggest maker of surfwear and one of the few publicly traded ones.

McKnight and Woolcott are "of the same cloth," said Dick Baker,...

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