Home | Business News | Browse by Publication | S | San Diego Business Journal

Keeping the sand in sandal: VF's $188 million deal for reef reveals authenticity still sells.

Publication: San Diego Business Journal
Publication Date: 30-MAY-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Keeping the sand in sandal: VF's $188 million deal for reef reveals authenticity still sells.(acquisition)

Article Excerpt
VF Corp., the $6 billion holding company behind Wrangler and Lee jeans, Vanity Fair lingerie, and a number of other apparel brands, was so smitten by the potential of San Diego's Reef brand that it paid $188 million cash for the surf-inspired company this spring.

This for an outfit that has its foundations in beach sandals, a slightly irreverent attitude and revenue of $75 million during 2004.

Executives with VF, a Fortune 500 company based in North Carolina, say the investment is worth it, as Reef has growth potential and is a brand steeped in authenticity.

"I own the Reef acquisition," said Eric Wiseman, one of several executives from VF who came to San Diego in mid-May to visit the company's latest addition. Seated at a table at the Hyatt Regency La Jolla at Aventine, Wiseman said the acquisition is...

Access Full Article, Compliments of Goliath

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from San Diego Business Journal
Remec sell-off of units continues; Del Mar firm liquidating assets, th..., May 30, 2005
Mayoral hopefuls agree: city's broke, and they can fix it; race for Ju..., May 30, 2005
Investors positioned for Legoland buy?, May 30, 2005
Hiring in the high-tech sector surging locally; not the '90s all over ..., May 30, 2005
BeatTheBar.(LAW), May 30, 2005

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.