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CMO training for the Olympics by flipping burgers, cleaning toilets.(People & Players)(chief marketing officer)(Shantel Wong promoted at McDonald's (China) Company Ltd.)

Publication: Advertising Age
Publication Date: 20-JUN-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Byline: NORMANDY MADDEN

[Shanghai, China] Dressed in a stylish suit and toting a cherry-patterned Louis Vuitton handbag, Shantel Wong looks very out of place when she strolls behind the counter at one of the 668 McDonald's restaurants scattered around mainland China.

But Ms. Wong, 42, a cheerful, outgoing Hong Kong native, couldn't be happier about the prospect of spending the next nine months filling lunch orders, flipping burgers, even cleaning toilets. It's all part a tailor-made, fast-track management program to teach her the ropes about restaurant operations, a necessary step for her new position as the burger chain's general manager for the 2008 Olympic Games in Beijing.

Even though...

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