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"The Advertising Age Encyclopedia of Advertising".

Publication: Indianapolis Business Journal
Publication Date: 23-MAY-05 		Format: Online - approximately 198 words
Delivery: Immediate Online Access
Full Article Title: "The Advertising Age Encyclopedia of Advertising".(Brief Article)(Book Review)

Article Excerpt
"The Advertising Age Encyclopedia of Advertising"

Edited by John McDonough, Karen Egoif and the Museum of Broadcast Communications

"Experts estimate that the last time the average American living in the 20th century might have gone an entire day without seeing or hearing a single advertisement would have been around...

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