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New Trojan(R) Condoms Campaign Aims to Make a Difference and Strike Down Complacency About Unprotected Sex.

Publication: PR Newswire
Publication Date: 31-MAY-05
Format: Online - approximately 807 words
Delivery: Immediate Online Access

Article Excerpt
Advertising Aims To Reach Primetime TV Viewers With Safer Sex Messages; Personalize Devastating Effects of Unprotected Sex

PRINCETON, N.J., May 31 /PRNewswire/ -- The sobering fact that millions of people may be taking unnecessary health risks is the catalyst for a new advertising campaign from the makers of Trojan(R) brand condoms. The campaign, "Make a Difference," aims to help to reduce the incidence of STDs and HIV/AIDS by creating urgency among sexually active men and women to practice safer sex and use condoms. The ads will begin airing this week.

The campaign also marks a first, in that some broadcast networks have agreed to air the spots during primetime. While condom ads have run on network TV in the...

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