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How Companies Mess Up Their Websites.

Publication: PR Newswire
Publication Date: 30-MAY-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
New Book Describes Avoidable Goofs

NEW YORK, May 30 /PRNewswire/ -- Many companies are making it difficult for customers to purchase their products and services online-and are completely unaware of it.

In "Call To Action" a book recently published, Bryan and Jeffrey Eisenberg demonstrate the major areas where "corporate thinking" prevents a satisfactory visitor experience. These mistakes, although...



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