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Ripped Off: Hostway Finds Its Viral Marketing Campaign Has 'Spread' to Netscape.

Publication: PR Newswire
Publication Date: 27-MAY-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Netscape allegedly plagiarizes Hostway's latest online promotion

CHICAGO, May 27 /PRNewswire/ -- Viral marketing is supposed to spread a company's message from consumer to consumer. But Web hosting leader Hostway.com claims it has found a well-known Internet company copying its popular viral promotion, "Bob's Cube," in an apparent case...

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