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Coca Cola Transfers "My Music" Portal and Activities to Internet Gold's MSN-Israel.

Publication: PR Newswire
Publication Date: 27-MAY-05
Format: Online - approximately 688 words
Delivery: Immediate Online Access

Article Excerpt
One of Israel's Largest Internet-Based Media Budgets

PETACH TIKVA, Israel, May 27 /PRNewswire-FirstCall/ -- Internet Gold today announced that Coca Cola has chosen MSN-Israel, an Internet media company owned jointly by Internet Gold (50.1%) and Microsoft Inc. (49.9%), to operate its popular "My Music" (http://www.mymusic.co.il/) portal. As part of its new media strategy, Coca Cola transferred its Internet media budget, one of the largest in Israel, to MSN-Israel after two years of working with Walla, one of MSN-Israel's major competitors. Coca Cola's decision was made in light of its successful cooperation with MSN-Israel in the development and operation of the "FeelGood"...

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