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Schwab Consolidates Media Planning and Buying Duties With PHD USA.

Publication: PR Newswire
Publication Date: 27-MAY-05
Format: Online - approximately 541 words
Delivery: Immediate Online Access

Article Excerpt
SAN FRANCISCO, May 26 /PRNewswire-FirstCall/ -- The Charles Schwab Corporation today announced the consolidation of its media planning and buying assignments with PHD USA. Schwab completed a formal review which included incumbents PHD and RPA, and Havas, Inc.'s MPG.

PHD has held media planning responsibilities for all of the company's offline advertising, and managed print and out-of-home media buying since 1997. PHD will assume additional responsibilities previously shared with two other agencies: RPA of Santa Monica, which has held broadcast...

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