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Checkers(R)/Rally's(R) Revs Up Third Year as Official Burger of Indy 500(R).

Publication: PR Newswire
Publication Date: 26-MAY-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
Double Drive-Thru Chain Expands Brand Visibility Through Community Day, Carb Day Events

TAMPA, Fla., May 26 /PRNewswire-FirstCall/ -- Checkers Drive-In Restaurants, Inc. , the nation's largest double drive-thru chain, is revving up its third year as Official Burger of the Indianapolis 500(R). Checkers(R)/Rally's(R) has added signature Community Day and Carb Day events to its list of race week activities, further expanding the brand's involvement with this world class race.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020528/CHECKERSLOGO http://www.newscom.com/cgi-bin/prnh/20020528/RALLYSLOGO )

"Our motor sports sponsorships, combined with our other marketing, advertising, training and operational initiatives,...

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