Home | Business News | Browse by Publication | P | PR Newswire

AcuPOLL, BrandMine Overcome Marketing's Toughest Challenge, Release Insight Manager(TM).

Publication: PR Newswire
Publication Date: 26-MAY-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Top Researchers Find Most Ads 'Watered Down' From Original Idea

CINCINNATI, May 26 /PRNewswire/ -- Ask any marketing manager what their toughest job is and what they'll say is "identifying an ownable consumer insight for my brand" that can be used as the foundation of new products, marketing strategies, or positionings. Worse, according to brand research firm AcuPOLL and advertising consultancy BrandMine, even when marketing executives find that insight, it is "often lost during translation of the product, packaging, advertising, and...

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from PR Newswire
Research and Markets: How is the Chinese Market for Paints and Coating..., May 26, 2005
Research and Markets: See Top Notebook Computer OEM/ODM Companies: 200..., May 26, 2005
Research and Markets: Medical Clinics - Do You Need to Justify Your IT..., May 26, 2005
Research and Markets: Get the Latest Up-to-Date Information on Visa In..., May 26, 2005
Research and Markets: Review the Furniture Industry in Italy Today., May 26, 2005

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.