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Song Pumps Up The Volume With Launch of Song Records.

Publication: PR Newswire
Publication Date: 26-MAY-05 		Format: Online - approximately 998 words
Delivery: Immediate Online Access

Article Excerpt
INNOVATIVE BRAND VENTURE TO MAKE AVAILABLE WIDE ARRAY OF ARTISTS, MUSIC AND GENRES AND BROADEN THE MUSICAL ENTERTAINMENT EXPERIENCE FOR CUSTOMERS IN UNIQUE WAYS

Venture Will Leverage Low-Fare Air Service's Industry-Leading Technology to Showcase Diverse Group of Talented Artists

ATLANTA, May 26 /PRNewswire/ -- Song, Delta Air Lines' low-fare, high- style air service, announced today the launch of Song Records, an innovative brand venture created to celebrate great music and provide a unique platform for showcasing a diverse collection of recording artists. The venture is a collaborative effort involving a variety of partners, including: Song; Creative Branding Group, a premiere entertainment strategic ventures company; Gary Stiffelman, a high profile music attorney; and the music label Artemis Records.

Song Records is entirely about creating an atmosphere that honors music and allows each person to have their own individual listening experience by featuring an extensive array of music, artists and...

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