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Longines Announces New Icon of Elegance.

Publication: PR Newswire
Publication Date: 26-MAY-05
Format: Online - approximately 744 words
Delivery: Immediate Online Access

Article Excerpt
Americans Select Harry Connick, Jr. as Brand Ambassador Will Appear in Advertising, Support Charity

SAINT IMIER, Switzerland, May 26 /PRNewswire/ -- According to the Longines Elegance in America Survey conducted by Harris Interactive, jazz musician Harry Connick, Jr. is one of the most elegant men in the country. The consumer survey, which revealed Americans' definitions, thoughts and feelings about elegance, named Connick as one of modern embodiments of their definition of elegance. As a result, Longines announces a new agreement with the jazz superstar and movie actor to become its newest Icon of Elegance.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050526/NYTH028 )

Connick joins elegance ambassadors including Audrey Hepburn, Humphrey Bogart, Indian crossover star Aishwarya...

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