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KXOL-FM in Los Angeles Debuts New Music Mix.

Publication: PR Newswire
Publication Date: 26-MAY-05
Format: Online - approximately 515 words
Delivery: Immediate Online Access

Article Excerpt
The New Latino 96.3 Targets Young Hispanic Audience

LOS ANGELES, May 26 /PRNewswire-FirstCall/ -- Spanish Broadcasting System, Inc. today announced the re-branding of KXOL-FM in Los Angeles as the new "Latino 96.3."

Latino 96.3 is designed to be "the" station for young Hispanic Angelenos between the ages of 18 and 34. The quantifying/qualifying moniker "Latino" serves the dual purpose of proudly proclaiming the cultural identity of the station's huge base of loyal listeners as well as...



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