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Article Excerpt
Analysis Based on New Addition to comScore Media Metrix qSearch System
RESTON, Va., May 24 /PRNewswire/ -- A new analysis based on comScore Media Metrix qSearch data revealed that nearly 700,000 Americans searched online for fuel efficiency-related terms in March 2005. These consumers conducted more than 1.5 million searches for terms such as "gas prices," "hybrid cars," "Toyota Prius," and "gas mileage." This online search activity has increased with growth in overall gas prices, with the number of consumers searching for fuel efficiency terms growing by 112 percent between February and March.
Consumer interest in fuel economy is also evident in online searches related to hybrid vehicles. Hybrids still represent a small segment of the auto industry, with only 88,000 vehicles sold in all of 2004, according to J.D. Power and Associates. Yet according to comScore qSearch, more than 300,000 Americans submitted hybrid-related search terms in March 2005 alone.
Interestingly, growing gas prices have not completely squelched Americans' interest in SUVs. comScore's analysis found that more than one million consumers conducted approximately 2.5 million SUV-related searches in March.
"We've consistently...
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