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Increasing awareness of emotional intelligence in a business curriculum.(Innovative Assignments)

Publication: Business Communication Quarterly
Publication Date: 01-MAR-05
Format: Online - approximately 2765 words
Delivery: Immediate Online Access

Article Excerpt
IN TODAY'S GLOBAL, "bigger is better" business environment, the need for intrapersonal awareness and interpersonal communication skills is greater than ever. Business schools are being asked to address this need by increasing attention to communication coursework in the business curricula. In...

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...fact, the Management Education Task Force of the Association to Advance Collegiate Schools of Business (AACSB) issued a report in April 2002 that called for an increase of instruction in communication, leadership, and interpersonal skills to make curricula more relevant to "today's global workplace" (Doria, Rozanski, & Cohen, 2003). Furthermore, as a response to feedback from employers, alumni, and executive advisors, business schools across the country are addressing the need for an increased emphasis on "people skills" by teaching business students the soft skills that set exemplary managers apart from their typical peers (Alsop, 2002, p. R11) and that enhance their ability to negotiate the "interpersonal dimension" of work life (Muir, 2004).

Whereas the ability to gather, interpret, analyze, and respond to data may be a function of technical competency, the ability to receive, interpret, analyze, and respond to messages, both external and internal, is regulated by one's emotional intelligence (EI). EI is "a type of social intelligence that involves the ability to monitor one's own and others' emotions, to discriminate among them, and to use the information to guide one's thinking and actions" (Salovey & Mayer, 1990, p. 185). EI theory provides another venue for business communication faculty in presenting the importance of how our students can strategically manage internal and interpersonal communication more effectively.

This article provides a review of EI and describes one way to emphasize the growing importance of "people skills" by introducing El theory into a business communication course. This innovative assignment describes an EI instructional module that utilizes outside-of-class assignments for the majority of the learning. The project begins with students completing an EI assessment, reading a short book on El, developing a personal plan for intrapersonal and interpersonal communication improvement, and submitting weekly journal entries that detail progress toward their plan's goals. After reading about E1 and tying it to their personal plan, students apply what they have learned to further develop their skills in an action-learning role-practice and discussion during an in-class EI workshop. The last component of this project, a communication interview and analysis, encourages students to read additional articles about EI and to network with individuals in the business world through interviews that seek out information that connects the El concepts studied...

NOTE: All illustrations and photos have been removed from this article.



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