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Article Excerpt
New Study from JWT Uncovers 'Ostrich Syndrome' Among Today's Consumers
NEW YORK, May 20 /PRNewswire/ -- A new survey of American attitudes toward Life and Death shows a nation of citizens who are worried about illness, accidents, old age, and death, yet who are unwilling or unable to spare the money or attention required to prepare for what they fear. A substantial majority of 79% agree that Americans have become generally more anxious, yet only 16% feel up to contemplating the costs of old age and illness, 48% prefer not to think about the costs associated with illness and death, and 41% percent say that, at this point in their lives, they don't have money to spare for insurance.
Given the continuing impact of 9/11, the Iraq situation, and talk of looming crises in everything from healthcare to Social Security, to the real-estate market, communications group JWT decided it was time to explore the nation's preparedness for life and death, and its attitudes toward insurance. In early May 2005, the agency conducted a survey of the general American population...
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