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Health, wellness and fitness concerns driving Canadian frozen food sales: no more hydrogenated oil for companies like McCain Foods and Bluewater Seafoods. Others, too, cater to consumers who are looking for simpler ways to eat healthier.

Article Excerpt
Business was very good last year for most Canadian frozen food producers, building upon a market that was valued at over $3 billion in 2003.

Sales of Wong Wing Chinese food products, for example, were up by 80% over the year before. Bluewater Seafoods' marketing manager Zach Soolman reported that frozen seafood sales in Canada increased by 15% in 2004.

Although time constraints and the still growing number of dual income and single parent families continue to play a role in the frozen food sector's ongoing growth, most industry executives surveyed by Quick Frozen Foods International indicated that the public's greater awareness about healthy eating is playing a leading role in frozen food sales.

"Consumers are seeking ways to stay healthy," said Stacey Brown of Nestle Canada. "There is greater demand for more nutritious food--but not at the expense of taste and convenience. The pursuit of health has evolved from seeking absence of disease to seeking wellness and feeling good."

A spokesperson for McCain...

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