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'Sith' for sale? Product tie-ins roll off the line with film.

Publication: The Washington Times
Publication Date: 13-MAY-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: 'Sith' for sale? Product tie-ins roll off the line with film.(SHOW)(ON THE EDGE)

Article Excerpt
Byline: Christian Toto, THE WASHINGTON TIMES

The marketing force is certainly with George Lucas. The "Star Wars" creator has spun his sci-fi franchise into just about every possible product tie - including the upcoming Darth Tater, an offshoot of the Mr. Potato Head product line. Now, as his space opera draws to a close with "Star Wars: Episode III - Revenge of the Sith" (opening Thursday), Mr. Lucas is pulling out all the stops.

And his beloved franchise is taking a hit in the process.

The last "Star Wars" is a big improvement over its first two prequels - "Episode I - The Phantom Menace" and "Episode II - Attack of the Clones" - but the franchise's bright aura might not withstand the sight of Chewbacca pitching wireless phones or Yoda shilling for Diet Pepsi.

Yes, Mr. Lucas licensed his favorite characters for...

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