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Boppy Company founder is the mother of invention.

Publication: San Diego Business Journal
Publication Date: 25-APR-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Boppy Company founder is the mother of invention.(MICROLENDING)(Boppy Company Ltd.)

Article Excerpt
Susan Brown was destined to have her own business. She just wasn't sure what it would be.

That changed the day a friend asked, "Why don't you do that pillow thing?"

That "pillow thing" would eventually grow into an $18-million-a-year business, employ 22 and gain the gratitude of millions of moms everywhere.

Boppy, the flagship product of The Boppy Company Ltd., is an award-winning nursing and infant support pillow. Brown's prototype was the result of necessity being the mother of invention.

When Brown's now 17-year-old daughter Alistair was in day care, the providers needed a way to help the babies sit on their own. "I sewed the first pillow with a rounded shape and Boppy was born," Brown explained.

American Baby magazine readers named...

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