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Random House gets VOCEL: invests in mobile edutainment.(content news)

Publication: EContent
Publication Date: 01-MAY-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
With Ovum--an independent UK-based technology and research consultancy forecasting mobile phone connections will hit the 2 billion mark next year, it's no wonder content owners are scrambling to repurpose content for mobile device delivery.

So far, music labels and broadcast stations have...

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...dominated mobile content offerings. Together they ring in record revenues for bundled content offerings that include ringtones, wallpapers, music snippets, and text alerts linked to music artists and popular TV shows. Most traditional publishing houses, however. have been conspicuous in their absence, but this is poised to change: improvements in memory and battery power, coupled with recent advances in audio and...

NOTE: All illustrations and photos have been removed from this article.



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