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Bumble Bee Seafoods and Leiner Health Products Announce New Fish Oil Supplements Marketing Agreement and Joint Sales Effort.

Publication: PR Newswire
Publication Date: 10-MAY-05 		Format: Online - approximately 928 words
Delivery: Immediate Online Access

Article Excerpt
North America's Leading Seafood Brand Partners with Nation's Largest Manufacturer of Store Brand Nutritional Supplements to Produce and Market Heart Healthy Fish Oil Capsules High in Omega-3 Fatty Acids

SAN DIEGO, May 10 /PRNewswire/ -- Bumble Bee, North America's leading branded seafood company, has announced a marketing agreement and joint sales effort with Leiner Health Products to produce and market new high quality fish oil supplements under the popular seafood brand.

The fish oil supplements -- produced from a pure blend of oils from cold water deep sea fish, and high in omega-3 and omega-6 essential fatty acids (EFAs) -- will be made available to consumers under a new Bumble Bee Seafood Supplement label beginning summer 2005.

Omega-3 fatty acid benefits have been linked to improved heart health, reduced hypertension, aid in fighting autoimmune diseases, and improved mental...

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