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Plans might have gone awry, but it's worked out for SRG: research more critical today, firm's founder says.

Publication: Mississippi Business Journal
Publication Date: 25-APR-05 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Plans might have gone awry, but it's worked out for SRG: research more critical today, firm's founder says.(Southern Research Group)

Article Excerpt
JACKSON -- When Dan Davis drew out a five-year business plan on a paper tablecloth at Scrooge's Pub 20 years ago, he thought he had a pretty good idea for a research firm, one that might last until a better opportunity came along. But from the get-go, his best-laid plans went awry.

"My first client needed a survey done for a men's clothing store in Jackson six weeks before we were scheduled to open," said Davis, founder and president of Southern Research Group (SRG) in Jackson. "Being an entrepreneur, I couldn't turn down the business. But the joke is that we had four phones on two folding tables, but we only had enough money to turn on three phones."

Today, SRG is a marketing research and political consulting firm located in the landmark...

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