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Chevrolet adds more octane to product mix.

Publication: Daily Herald (Arlington Heights, IL)
Publication Date: 31-MAY-04
Format: Online
Delivery: Immediate Online Access
Full Article Title: Chevrolet adds more octane to product mix.(Auto Plus)(Nuts & bolts)

Article Excerpt
Byline: Dave Boe

The Chevrolet division of General Motors is putting a premium on performance.

During a visit with the Midwest Automotive Media Association this month, Jim Campbell, Director of Chevrolet Car Marketing, made note of a new emphasis for the volume-leading Chevrolet division, which is introducing 10 new products in a 20-month period.

The SS (or Super Sport) high-performance packages will soon grace a greater number of Chevrolet cars while the Z71 designation finds its way to Chevrolet trucks adding high...

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