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SUBWAY(R) Restaurants Taps Teen Promotions Agency.

Publication: PR Newswire
Publication Date: 02-MAY-05 		Format: Online - approximately 793 words
Delivery: Immediate Online Access

Article Excerpt
Alloy Marketing and Promotions, a Leader and Trendsetter in Emerging Niche Markets, to Team Up With SUBWAY(R) for New Innovative Youth Marketing Initiative

MILFORD, Conn., May 2 /PRNewswire/ -- In an effort to expand its brand, SUBWAY(R) restaurants, the world's largest submarine sandwich franchise, has hired Alloy Marketing and Promotions (AMP) to execute a promotional campaign targeting Teens. With their unparalleled expertise in marketing to this demographic and more than 30 years of experience, AMP will help propel SUBWAY(R) restaurants into an untapped growth market and drive sales.

"Noting the rising, influential purchasing power of Teens in the United States, we understand how an increase in Teen-traffic could positively benefit our brand," said Chris Carroll, Senior Vice President...

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