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...attention turned to be an award winner that unmasks the perilous and pernicious effects of unethical persuasion in business and professional communication. Ewald and Vann's study proves that direct mail, including sales letters, the envelopes, and related materials, should not be dismissed as "junk."

First, Ewald and Vann unmask the perilous effects of such persuasion. The authors did a sensational sleuthing job in uncovering the deceptive practices behind the functional elegance of direct mail messages. They studied messages from a court case...

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