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Everpure, Leader in Commercial Water Filtration, Targets Urbanolas in Consumer Push.

Publication: Business Wire
Publication Date: 02-MAY-05
Format: Online
Delivery: Immediate Online Access

Article Excerpt
HANOVER PARK, Ill. -- They buy organic. They recycle. They're into yoga, Pilates and environmental causes. And they like commercial-grade equipment in their kitchens. We call them Urbanolas. These millions of affluent urban consumers with a focus on food and health are the new target market for Everpure, which is aiming its market-leading commercial water filtration products at this significant consumer market.

The company will...

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