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American Grocery Shoppers Seek Quality, Value and Convenience From Multiple Formats, According to FMI's Trends 2005.

Article Excerpt
American Shoppers Growing Increasingly Diverse in Shopping Preferences and Behaviors

CHICAGO, May 1 /PRNewswire/ -- While American consumers continue to seek value in their weekly grocery shopping, value is defined differently for each and every shopper group and even individual shopper. One thing is consistent though, they and are willing to take extra steps to get it, according to the new Food Marketing Institute (FMI) report, U.S. Grocery Shopper Trends, 2005. The study -- released on the opening day of the 2005 FMI Show being held here -- also shows that, along with a strong desire for value, consumers are putting the highest importance on quality food, a good store environment and convenient mealtime solutions.

The report shows that consumers' overall satisfaction with supermarkets remains high, but that they are becoming increasingly diverse. Shopping behaviors are simultaneously influenced by multiple factors: age, gender, race, economic status and others.

The changing configuration of the family has implications for food purchasing behavior as well. The rise in families headed by a single parent has increased the number of people with the dual responsibility of providing the household income and being the primary grocery shopper. At the same time, there are now more single-person households than ever before, with more money to spend on a per person basis...

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