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Natexis Assurances improves marketing efficiency and optimizes costs with Chordiant marketing director; French Insurer develops customer loyalty and improves multi-product potential using Chordiant's Marketing Director Suite.

Publication: M2 Presswire
Publication Date: 29-APR-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-29 April 2005-CHORDIANT SOFTWARE: Natexis Assurances improves marketing efficiency and optimizes costs with Chordiant marketing director; French Insurer develops customer loyalty and improves multi-product potential using Chordiant's Marketing Director Suite(C)1994-2005 M2 COMMUNICATIONS LTD

RDATE:28042005

Cupertino, California - Chordiant Software, Inc. (Nasdaq: CHRDE) the solutions leader in automating and orchestrating business processes for leading service-driven organizations, today announced that Paris, France-based Natexis Assurances is driving major marketing efficiency gains, as well improving existing customer loyalty and product cross-sells and up-sells, by implementing the Chordiant Marketing Director Suite for their direct marketing activities.

Natexis Assurances is one of the top insurers in France and is a subsidiary of the GROUPE BANQUE POPULAIRE, with over four million contracts and over EUR 20 billion in assets under management. For Natexis Assurances, the Chordiant Marketing Director Suite assists the process of implementing an "industrial process" for the overall marketing chain; allowing Natexis Assurances to develop highly customized campaigns as well as develop highly efficient marketing...

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