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Impaq's "MOBILE LIFE 1" shows how mobile phones and 3G are set to change the rules of customer loyalty; Loyalty programmes only rank 14th among reasons why UK consumers currently choose their supermarket; 30 per cent of UK consumers have either lost their loyalty cards or leave them at home; Most customers find loyalty card points redemption to be needlessly complex and frustrating.

Publication: M2 Presswire
Publication Date: 29-APR-05 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
M2 PRESSWIRE-29 April 2005-Impaq Group: Impaq's "MOBILE LIFE 1" shows how mobile phones and 3G are set to change the rules of customer loyalty; Loyalty programmes only rank 14th among reasons why UK consumers currently choose their supermarket; 30 per cent of UK consumers have either lost their loyalty cards or leave them at home; Most customers find loyalty card points redemption to be needlessly complex and frustrating(C)1994-2005 M2 COMMUNICATIONS LTD

RDATE:27042005

LONDON, U.K. - MOBILE LIFE 1, a new independent research report conducted on behalf of Impaq Group, one of Europe's leading developers of specialist customer-focused applications, has highlighted the key role that mobile phones...

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