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Article Excerpt
One of the most conspicuous tracts of the Boardwalk in Pacific Beach will become home this summer to the area's first oceanfront boutique hotel in more than a decade--Tower 23.
The planned 45,000-square-foot, mostly glass structure at 4551 Ocean Blvd., conceived in 1999, represents the first new hotel to be built in Pacific Beach since 1990. Its owners say the property, modeled after several popular boutique hotels in cities such as San Francisco and Miami, will offer the latest in technology, including free wireless capabilities on the beach fronting the hotel.
Notwithstanding their creative vision, the developers of the $16 million project--one of the most expensive hotels on a per-room basis ever built in San Diego--are taking a significant gamble on the venture. The project was financed by San Diego-based First National Bank, a wholly owned subsidiary of First Community Bancorp, the developers said.
Tower 23, named for the lifeguard tower adjacent to the property near Pacific Beach's Crystal Pier, is the brain-child of Brett Miller, 36, a Pacific Beach restaurateur and the owner of such local fixtures as Moondoggies Sports Bar and Gringos Cocina y Cantina. He and his partner, Robert Watson, 39, who was the regional director of brand operations for the W Hotels Group, said they have been influenced by renowned boutique hotels, such as those of Ian Schrager (owner of the popular Delano Hotel in South Beach and the Clift in San Francisco), Kimpton Hotels and the W Hotels Group.
Tower 23 has been in the works for more than five years. It is a joint venture between Miller's company,...
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