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Garfield's AdReview; Microsoft XP employs trite and true approach.

Publication: Advertising Age
Publication Date: 25-APR-05
Format: Online - approximately 547 words
Delivery: Immediate Online Access
Full Article Title: Garfield's AdReview; Microsoft XP employs trite and true approach.(News)

Article Excerpt
Byline: Bob Garfield

The Polynesian child is a nice touch. Hadn't seen that one before.

Heaven knows it's getting harder and harder to cast those advertising rainbows, filled with gender diversity and exotic ethnicities and especially happy dark people smiling so wide that they're unthreatening to even the most nervous suburbanites in the kids-lock-your-doors demographic.

Gosh, the new campaign for Microsoft XP from McCann Erickson, San Francisco, just reminds us how much we love the happy-go-lucky world of advertising. Hardly anyone...

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