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Army goes back to basics, relaunches $200 million review.

Publication: Advertising Age
Publication Date: 25-APR-05
Format: Online
Delivery: Immediate Online Access
Full Article Title: Army goes back to basics, relaunches $200 million review.(News)

Article Excerpt
Byline: JAMES B. ARNDORFER and LISA SANDERS

The U.S. Army's review for its $200 million recruiting account officially has sunk into a quagmire.

The Army is relaunching its review "due to inconsistencies in the evaluation approach.'' That means it won't pick a shop until at least September-15 months after the mandated search started....

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